TikTokkers criticised for Black Lives Matter-inspired makeup looks
Many people are taking to social media to post in support of Black Lives Matter following high-profile police brutality cases.
However, on TikTok, content creators have been criticised for trivialising the movement with makeup looks that have been deemed superficial.
While some users have done blackface, others have ‘I can’t breathe’ written across their face or neck, in reference to the last words of George Floyd who was killed by a white police officer.
Major YouTube stars such as Nikkie Tutorials, Patrick Starrr, and Alissa Ashley have spoken out against the BLM-inspired looks.
Patrick Starrr wrote online: ‘Drawing “I can’t breathe” on your face is NOT it.
‘I know other influencers have mentioned it, I’m here to echo it again for you. STOP. Please sign petitions and DONATE.’
Since the backlash, many of the creators have made their accounts private or deleted them entirely.
One 16-year-old German creator who goes by catharinas_beauty was seen painting half of her face black to the sound of Donald Glover’s This is America which has become an anthem for online users to show the violence happening in the U.S.
The TikTokker has since deleted the video and issued multiple apologies.
However, people have saved the video and shared it on Twitter, in one case garnering 1.5 million views.
One person commented: ‘They can show support without doing makeup looks. Something about doing a makeup look when people are literally fighting for their lives and freedom just doesn’t sit right.
‘Especially coming from a white privileged woman. Be an ally but please be mindful about the way you advocate.’
Another said: ‘I feel like anybody black or white that finds the energy and time to milk some kind of aesthetic from this is just foul.’
One of the people involved in the trend – which saw mostly white and female creators join in – was Ashley Richter who has removed her makeup looks.
‘I made this post on Instagram thinking I was spreading awareness, however, I was quickly educated on how/why my post was offensive and tone-deaf and deleted it immediately,’ Ashley wrote in a statement to Insider.
‘If you are thinking of doing a makeup look, PLEASE PLEASE reconsider and use your time better to donate, sign petitions, uplift Black creators, and take action. I am deeply sorry to those I offended with my ignorance and will continue to do better to become a better ally.’
While small-time creators have mostly removed the controversial content, one person with a large gathering who hasn’t deleted their version of the trend is Amelie Zilber.
Amelie, a model, influencer, and youth UNICEF ambassador, still has her video up which has amassed more than four million views.
In the video, Amelie is seen with BLM on her temple, a black fist on her cheek and the words ‘I can’t breathe’ on her neck.
However many of the comments on Amelie’s video are positive.
We’ve reached out to the creators mentioned and will update the article if they respond.